Goldstar Program
Conditions in the real estate market seem to be ever changing. Yet, whether it's a "buyer's market" or a "seller's market," almost every satisfying home transaction contains some constants – no hassles, smooth negotiations and no unwanted surprises for either the buyer or seller.
With this is mind, ERA Real Estate is proud to offer its preferred property program, ERA® Gold Star Property, designed to ensure maximum satisfaction for both buyers and sellers throughout the transaction process. A designated ERA® Gold Star Property will immediately signal to the local market that a home is completely "buyer-ready" – free of need for any repairs. Under the program, ERA® sales associates work closely with sellers to help them complete thorough property evaluation reports, while also providing their clients with key recommendations and suggestions for any corrections that may be needed before the property is listed.
All listings designated as ERA®
Gold Star Property will benefit from the full array of ERA marketing tools available, including eye-catching newsprint promotions, open house signage, specially designated yard signs and comprehensive listing information and "talking photo galleries" prominently featured online at
ERA.com (our International Web Site).
For sellers, the ERA® Gold Star Property program will help:
- Attract serious buyers seeking homes that truly stand out from the competition
- Maximize the value of your home in the shortest time possible
- Offer protection against unforeseen expenses via the ERA Home Protection Plan® and
- Set a selling price that is just right for your local market, based on an expert competitive market analysis
For buyers, the ERA Gold Star Property program will help:
- Shorten the search process by identifying quality homes that are "move-in" ready
- Ease warranty concerns since all ERA Gold Star properties are covered under the home warranty protection plan
- Provide all critical home information upfront regarding improvement systems and more via a required seller property disclosure report
